Key Words: Apple engineer reportedly fired over daughter’s viral video of iPhone X

An Apple Inc. engineer has apparently learned the hard way that the tech giant takes product leaks very seriously, after he was reportedly fired over a YouTube video posted by his daughter that featured the upcoming iPhone X.

In a tearful video posted Saturday, vlogger Brooke Peterson said her dad lost his job after he let her take video of the new iPhone X.

“Apple let him go. At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are. If you break a rule, they just have no tolerance.” Brooke Peterson

In an earlier YouTube video that quickly went viral last week, Peterson recorded herself visiting Apple’s Cupertino, Calif., campus where her engineer father worked. In that video, he is seen handing her his phone, and she spends about 45 seconds checking out features of the highly anticipated new smartphone.

Apple forbids unauthorized filming on its campus, and is notoriously strict against leaks of unreleased products, employing a giant security team that includes former members of the FBI and National Security Agency.

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In her latest video Saturday, Peterson said her father apologized and “takes full responsibility for the one rule that he broke.” Peterson said neither she nor her father harbors any ill will against Apple.

Peterson took down the video last week at the request of Apple, although copies still exist on Alphabet Inc.’s GOOG, +4.80% GOOGL, +4.26%   YouTube.

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Apple did not immediately respond for a request to comment Sunday.

Pre-orders for the iPhone X, which will be released Nov. 3, began Friday.

Shares of Apple AAPL, +3.58%   rallied more than 3% Friday, and are up more than 40% year to date, as compared to the S&P 500’s SPX, +0.81%   15% gain.